Direct Mail for Pest Control Companies
Pest control sells on two completely different feelings. One is urgent and slightly panicked, and it converts immediately. The other is quiet prevention, and it is worth far more, because it is an annual plan rather than a visit. Most mail in this trade only speaks to the first.
Who to mail
Homeowners, with geography doing most of the work, because pests are local in a way that other problems are not. If you have treated an infestation on a street, the neighbours have the same problem whether or not they have noticed yet, and that is the most responsive list this trade has access to. Beyond that, homes with gardens and older properties skew higher.
When to mail
Ahead of each season rather than during it, since a household that already has ants has already called someone. Spring for general treatment, early summer for mosquitoes, autumn for the things that come indoors when it cools. Termite messaging follows the local swarm season, which is worth mailing just before.
What to put on it
The annual plan is the product. A single treatment is a transaction and a plan is a relationship, and the plan is easier to explain on paper than on a phone call because the year can be laid out visually. Where you are mailing around a real confirmed problem nearby, say so plainly and without exaggeration. It is true, it is useful, and it needs no adjectives.
How many to send
3,000 to 6,000 for a seasonal push, and much smaller and tighter when mailing around a confirmed local infestation, where a few hundred of the right homes is the whole campaign.
Campaigns that work for pest control
- Annual protection plan with the year laid out
- Mosquito season, mailed before the first warm evenings
- Termite inspection ahead of local swarm season
- Streets around a confirmed treatment nearby
We handle all of it
Design, the mailing list, printing, addressing, postage and the trip to USPS. You approve a proof before anything is printed. No minimum order and no contract, and if you have a written quote from someone else for the same specification, show us and we will beat it.