Direct Mail for Painting Companies
Exterior painting is unusual because the need is visible from the road. You can look down a street and know which houses are candidates, which means a well chosen list is doing something no broad campaign can, and it means the photograph on the piece has to be good enough to make somebody look at their own house differently.
Who to mail
Homeowners in older housing stock, filtered by age of home, because paint has a life and it runs out on a schedule. Neighbourhoods built in the same few years age together, which is why a whole street often becomes viable at once. That is worth planning around rather than discovering.
When to mail
Spring, ahead of the season rather than during it, and early autumn in climates with a second window. Book work before the calendar fills, because a painter with a full summer is not the one who needed the mail.
What to put on it
One large photograph, before and after, of a house that looks like theirs. That is most of the piece. A free written estimate is the right ask, since price is the anxiety and an estimate resolves it without commitment. Say how long the job takes: people imagine weeks of disruption and the real answer is usually reassuring.
How many to send
2,000 to 4,000 across neighbourhoods of the right age. Where a street is clearly due, mail all of it rather than sampling: painting is a decision neighbours make while looking at each other.
Campaigns that work for exterior painting
- Before and after on a house of the same era and style
- Whole streets in neighbourhoods built the same year
- Free written estimate with the timescale stated
- Book now for spring, mailed in late winter
We handle all of it
Design, the mailing list, printing, addressing, postage and the trip to USPS. You approve a proof before anything is printed. No minimum order and no contract, and if you have a written quote from someone else for the same specification, show us and we will beat it.