Direct Mail for Garage Door Companies
A garage door is the largest moving object in a house and the one nobody thinks about until it stops. That makes this trade a mix of the plumbing problem, being remembered at an unpredictable moment, and the painting problem, where the need is visible from the road.
Who to mail
Homeowners, filtered by age of home, since openers and springs have a service life and doors of a certain era are recognisable on sight. Neighbourhoods built together fail together, which is the same pattern painting sees and is just as useful here.
When to mail
Springs break in cold weather, so late autumn and winter carry the emergency work. Replacement and upgrade sell better in spring, when people are looking at the front of the house. Two campaigns with different messages beats one campaign sent twice.
What to put on it
Separate the two jobs. A repair offer wants a price and a promise about how fast you can get there. A replacement piece wants a photograph, because a new door changes the front of a house more than almost any other spend of that size, and most people have never considered that. A tune-up at a modest price is the way onto the driveway, where the conversation about the door itself happens naturally.
How many to send
2,000 to 5,000 per push. This trade rewards repetition over reach for the repair side and precision for the replacement side, so it is worth running them as two lists rather than one.
Campaigns that work for garage doors
- Spring and opener tune-up at a fixed price
- New door photographs showing the change to the front of a house
- Homes of an age where the original door is failing
- Same day repair, mailed into winter
We handle all of it
Design, the mailing list, printing, addressing, postage and the trip to USPS. You approve a proof before anything is printed. No minimum order and no contract, and if you have a written quote from someone else for the same specification, show us and we will beat it.