Direct Mail for Electricians
Most electrical work is invisible until it is urgent, which makes this trade look like plumbing. But it has something plumbing does not: a genuine new reason to call, because electric vehicles have created demand for a job most homeowners did not know existed five years ago and have no idea who to ring about.
Who to mail
Homeowners in older properties, where panels are undersized for how a modern house is actually used. Age of home is the filter that matters. For charger installation, newer and higher value homes skew better, and that is a different list and a different piece.
When to mail
Less seasonal than most trades, which is an advantage: you can mail steadily through the year rather than fighting for attention in the same six weeks as everyone else. Safety messaging performs a little better in autumn as heating and lighting load rises.
What to put on it
Name the specific job. Electrician on its own means nothing to somebody with no problem, but panel upgrade, EV charger, whole house surge protection and safety inspection are each concrete enough for a homeowner to recognise themselves in. A safety inspection at a fixed price is the way in, and for older housing stock it is a genuinely useful thing to buy.
How many to send
2,000 to 4,000 per drop, run steadily rather than in bursts, since demand here is spread through the year rather than concentrated.
Campaigns that work for electrician
- EV charger installation to newer and higher value homes
- Panel upgrades for houses running on original wiring
- Home electrical safety inspection at a fixed price
- Whole house surge protection after local storms
We handle all of it
Design, the mailing list, printing, addressing, postage and the trip to USPS. You approve a proof before anything is printed. No minimum order and no contract, and if you have a written quote from someone else for the same specification, show us and we will beat it.